According to a survey conducted jointly by IMRB International and IAMAI, the number of active internet users (those who have used internet at least once in the last one month) in rural India increased by 27 per cent to 4.2 million in 2009 from 3.3 million in 2008 and is expected to further grow by 28 per cent to 5.4 million by the end of 2010.
The survey reveals that the internet was used for the following purposes by rural population in 2009:
85% used it for emails
67% accessed music and videos
48% used it for educational research
42% used it for general information search.
13% for knowing more about latest farming techniques
8% to find more about fertilizers and pesticides.
Internet related initiatives with farming as a focus would certainly trigger internet literacy to rise faster (in rural India). Schemes like Common Service Centres (CSC) and State Wide Area Network (SWAN)
The same survey stated that 84% of people in rural India don’t know what Internet is all about:
84% are unaware of internet
31% do not have internet access point
25% has no internet connection.
38% do not feel the need for internet.
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